There is a slight irony that an Italian Chamber of Commerce from Monza and Brianza, commissioned a study, published last month, in an attempt to find the values to Europe’s most famous and iconic monuments, only to find that the most valuable turned out to be the Eiffel Tower in Paris, much to the joy of the French.
Apparently the values were based on their “image, brand and visibility – or their perceived economic value by estimating the inherent worth of the landmark to it’s country, the number of annual visitors as well as the monetary value it brought in via tourism.
However Italy did have two of the top seven monuments: At No.2, the Colosseum in Rome, currently being restored by Italian luxury brand Tod’s, with a value of 91 billion euros, and at No.4, Milan’s gothic Duomo Cathedral, that took nearly six centuries to complete, with a value of 82 billion euros.
So, is the Eiffel Tower really six times more valauble than the Colosseum in Rome?
The full list with values:
1. Eiffel Tower, Paris: 434 billion euros
2. The Colloseum, Rome: 91 billion euros
3. The Sagrade Familia Cathedral, Barcelona: 90 billion euros
4. The Duomo Cathedral, Milan: 82.000 billion euros
5. The Tower of London: 70.5 billion euros
6. The Prado Museum, Madrid: 60 billion euros
7. Stonehenge, UK: 10.5 billion euros